Custom Shampoo
From ₹549
free of mineral oils—
free of gmos—
cruelty-free—
carbon neutral—
paraben free—
sulfate free—
phthalate free—
free of mineral oils—
free of gmos—
cruelty-free—
carbon neutral—
paraben free—
sulfate free—
phthalate free—
Custom-made
Works Better
SEE HOW IT WORKS ▶
1/ Take our consultation
Answer a few honest questions about your skin, your hair, your scalp, and your day. No fluff, just the stuff that actually decides what works for you.
2/ Get your custom formulas
Our experts and algorithm read your answers and match you to formulas made for your exact concerns. Not shelf products with your name slapped on them.
3/ You evolve. So does your formula.
Weather, age, stress, hormones. Your skin and hair feel all of it. We keep adjusting so what you put on them is always right for today, not last year.
Custom haircare
SHOP ALL HAIR
DISCOVER THE CUSTOM DIFFERENCE
3x stronger hair
+ less breakage after just one use
Custom skincare
SHOP ALL SKIN
DISCOVER THE CUSTOM DIFFERENCE
Visibly smoother
brighter skin in 4 weeks
Naturally powerful ingredients, picked just for you
A small sample of what's possible. Your formula is built from a curated library of clean, proven-effective ingredients chosen for your hair.
Fermented Rice Water
to smooth and strengthen hair, controlling frizz
Acacia Collagen
to help protect and hydrate damaged hair
Hyaluronic Acid
to hydrate and protect dry hair
Apple Cider Vinegar
to enhance shine and promote hair health
Pro-Vitamin B5
to help rebalance the scalp for less sensitivity
Shikakai Extract
to gently cleanse and help detoxify roots and scalp
— CLINICAL PROOF
Results you'll love —
Results you'll love —
here's the proof.
Independent clinical studies on Ravel formulas across hair, scalp, and skin concerns. Real metrics, real timelines.
94%
noticed less hair fall after 8 weeks
Based on independent study, 142 participants
87%
said scalp felt healthier in 4 weeks
User trial, 318 participants
3×
stronger hair after one use
Tensile strength test
8-WEEK TRANSFORMATION · HAIR FALL
BEFORE
AFTER
AFTER
BEFORE
AFTER
AFTER
BEFORE
AFTER
AFTER
88%
noticed less hair fall after 8 weeks
Consumer self-assessment study, 142 participants
92%
reported less shedding in the shower within 6 weeks
Consumer self-assessment
75%
saw new growth along the hairline by week 12
Expert-graded before and after photos
10-WEEK TRANSFORMATION · HAIR FALL
BEFORE
AFTER
AFTER
BEFORE
AFTER
AFTER
BEFORE
AFTER
AFTER
91%
saw visible dandruff reduction
Independent scalp trial
78%
reported less itchiness
After 3 weeks
4×
improved scalp hydration
Instrumental test
6-WEEK TRANSFORMATION · DANDRUFF
BEFORE
AFTER
AFTER
BEFORE
AFTER
AFTER
BEFORE
AFTER
AFTER
90%
said hair felt smoother from the very first wash
Consumer self assessment, 110 participants
82%
noticed less frizz in humidity
After 3 weeks of use
76%
needed less heat styling to keep hair in check
Follow-up survey, 98 participants
4-WEEK TRANSFORMATION · FRIZZ
BEFORE
AFTER
AFTER
BEFORE
AFTER
AFTER
BEFORE
AFTER
AFTER
21%
experienced reduced hair shedding
Clinical study, 120 participants
82%
noticed thicker hair texture
After 10 weeks of use
2×
better root strength
Independent lab analysis
10-WEEK TRANSFORMATION · HAIR FALL
BEFORE
AFTER
AFTER
BEFORE
AFTER
AFTER
BEFORE
AFTER
AFTER
84%
said skin looked brighter within 4 weeks
Consumer self assesment
91%
noticed a more even, healthy glow
by week 6
3in 4
said makeup sat better on their skin
Follow up survey, 88 participants
6-WEEK TRANSFORMATION · DULL SKIN
BEFORE
AFTER
AFTER
BEFORE
AFTER
AFTER
BEFORE
AFTER
AFTER
72%
experienced lesser skin pigmentation
Self assesment, 122 participants
82%
noticed clearer skin
After 6 weeks of use
2×
better skin glow
Independent consumer feedback
6-WEEK TRANSFORMATION · PIGMENTATION
BEFORE
AFTER
AFTER
BEFORE
AFTER
AFTER
BEFORE
AFTER
AFTER
— A REAL RAVEL FORMULA
This is what your
This is what your
quiz builds.
Every Ravel is mixed against your scalp, your strands, your goals. Here's what one looks like.
Her matched formula
70+
data points
from her quiz
from her quiz
21
active ingredients
across her routine
across her routine
0
sulfates, parabens
or phtalates
BUILD MINE — 2 MIN QUIZ
or phtalates
— UNTOUCHED & REVIEWS
100K+ verified
100K+ verified
5-star reviews.
★★★★★
"Six weeks in. The frizz I've fought for ten years is genuinely gone. The scalp serum changed everything — no more Day 2 flakes."
Ananya R.
Mumbai · Type 2B, color-treated
✓ Verified buyer
"I tried K18, Olaplex, every salon brand. Ravel is the first one that actually addressed why my hair was falling, not just the symptom."
Priya S.
Bengaluru · Hairfall, postpartum
✓ Verified buyer
"Bought it skeptical, kept it because my barber asked what I'd changed. The scalp itch I'd had for years was gone by week three."
Rohan M.
Delhi · Itchy scalp, thinning crown
✓ Verified buyer
"My hair texture changed mid-thirties and nothing worked. The reformulated shampoo is lighter, no sticky residue, and my color holds longer."
Kavya N.
Hyderabad · Wavy, color-treated
✓ Verified buyer
"Three months in, my dermatologist asked what I was using. The eczema patches on my scalp had cleared. Refilled my routine the same day."
Sneha K.
Pune · Sensitive scalp, eczema
✓ Verified buyer
"Honest take — month one I thought it was just okay. Month two the hairfall stopped. Month three I'm a believer. Worth the wait."
Arjun T.
Chennai · Type 1, oily scalp
✓ Verified buyer
Backed by science.
Crafted with care.
Developed by a team of formulation scientists, every Ravel product is the result of rigorous research, clinical studies, and dermatologist testing.