Caused by a lack of sebum in the skin and lack of water in the upper layers of the skin.
Characteristics:
Skin feels tight and dry year-round and may feel worse after bathing or showering
Skin looks tired and in need of a glow
May have a loss of tone and elasticity
Normal skin
We don't believe any skin is more normal than another. However, 'normal' skin is used to describe balanced skin that would not be characterized as too oily or too dry. May experience mild oiliness or dryness seasonally.
Characteristics:
Fine, small pores
Smooth skin texture
Generally few blemishes but may suffer breakouts from time to time
Oily skin
Caused by an overproduction of sebum, which can lead to excess oil, congestion, and blocked pores.
Characteristics:
Visible, excess oil on the skin, often causing a sheen
Large visible pores
Blackheads and blemishes
Combination skin
The T-zone down the center of the face is generally oily and the cheeks are normal or dry.
Characteristics:
Produces excess oil on the nose, forehead, or chin
Skin can feel tight or dry during winter
Enlarged pores in certain areas, including blackheads
Our story
We built the Hair & skincare brand we wished existed.
Ravel Custom started with a simple frustration — spending ₹10,000 on bottles that did nothing. So we built a system where every formula is made for one person: you.
Shark Tank India
Dermatologist-formulated
87+ active ingredients
BSE Listed
28,97,410+
Custom bottles made
87+
Active ingredients
4.82 ★
Average rating · 1,21,780+ reviews
30-day
Results guarantee
Why we exist
Every face and scalp is different. Why isn't every formula?
Most beauty is built on an average. One shampoo for a million scalps, one serum for every kind of skin. It fits no one in particular, which is why the aisle is full of "good" products that never quite worked for you.
Ravel exists to kill the average. Take the quiz and it reads your skin and scalp, your water, your diet, your climate. That profile becomes a formula blended for you, and made fresh for every single order.
Matched to you. Named for you. Built for the exact person reading this, and no one else.
Our frustration with generic mass products triggers 18 months of R&D with a team of dermatologists.
We launched with a waitlist. 100 custom kits shipped in Mumbai. 794 reordered within 30 days.
Pitched on Shark Tank India. Sharks loved the idea. Orders surged 40× in two weeks. We scaled our process overnight.
Ravel lists on the BSE. The same made-fresh promise, now audited and answerable to shareholders.
Every order still blended one profile at a time. We've barely met most of the scalps we're built for.
What goes inside
87 ingredients. One formula that's only yours.
Every ingredient we use — across skin and hair — has a peer-reviewed reason to be there. Nothing is added for marketing. Everything is calibrated to your exact profile.
Scalp & hair health
Anti-dandruff & follicle actives
Clears flaking and balances sebum at the scalp, while extending the follicle's growth phase to reduce hairfall.
Unclogs pores, calms inflammation, and regulates oil at the source — targeting breakouts without stripping the barrier.
Salicylic acidNiacinamideAzelaic acidTea tree
Brightening & tone
Pigmentation & glow actives
Fades dark spots, evens out tone, and protects against dullness — for clearer, more radiant skin over time.
Vitamin CAlpha arbutinKojic acidLiquorice
Moisture & repair
Hydration & barrier-repair actives
Restores the skin barrier and seals the hair cuticle — locking in moisture and rebuilding elasticity from the surface down.
Hyaluronic acidCeramidesArgan oilPanthenol
Ayurvedic heritage
Botanicals with proven bioactivity
Traditional ingredients for skin and hair — but standardised for concentration and tested against modern clinical benchmarks.
BrahmiAmlaNeemSaffronHibiscus
What we never use
Our no-list
A strict exclusion panel — not because they're banned, but because they have no place in a formula built for your specific skin and scalp.
No SLS / SLESNo parabensNo mineral oilNo silicone
The formula engine
Your quiz answers are run through a decision tree built with dermatologists — mapping each answer to ingredient categories, then to specific actives and their concentrations. No two outputs are the same.
340
quiz data points mapped per customer
87
active ingredients in our library to draw from
1
derm review before every single order is blended
48h
from order placed to bottle blended and dispatched
In the press
Featured in
Shark Tank India
The pitch that changed everything
Full episode segment · Season 2 · 2022
BSE SME
Ravel Custom rings the BSE bell
SME listing ceremony · Bombay Stock Exchange
The quiz
60 seconds. A formula for life.
Our quiz isn't a skin or hair type selector. It's a diagnostic — mapping skin and scalp chemistry, water hardness, climate, diet and lifestyle to build your formula.
01
Your skin & scalp
Oiliness, dryness, breakouts, sensitivity, dandruff, texture — we ask the questions your product bottle never did.
02
Your environment
Hard water? High humidity? Delhi smog or coastal salt? Climate shapes your skin and scalp — so it shapes your formula.
03
Your goals
Clear skin, even tone, hair growth, frizz control, hydration — rank what matters most. Your priorities drive the ingredient ratios.
04
Your formula
340 data points → your unique blend from 87 ingredients → derm-reviewed → blended fresh → your name on the bottle.
The science
Not a quiz company. A formula company.
The quiz is the door — the formula engine is behind it: two years of R&D with dermatologists, mapping 340 signals to a unique blend from 87 actives, reviewed by a licensed derm and manufactured fresh after your order. No pre-made batch — only your batch.
87 active ingredients
Ketoconazole, biotin, argan, brahmi, onion extract — each at dermatologist-calibrated concentrations.
Derm-reviewed, every order
A formulator reviews your formula flag before we begin blending.
Freshly made in small batches
Made in 48 hours after your order. No sitting on a shelf for 6 months. Potency intact.
No SLS, paraben, or mineral oil
Every formula passes a 14-point safety panel. COSMOS-inspired standards for every bottle.
What we stand for
Our values
01
Radical personalisation
One-size-fits-all isn't a formula, it's an average, and an average fits no one in particular. We refuse it on principle. Every bottle is built around one profile.
02
Science over hype
We don't formulate for whatever's trending. Every active in your blend earns its place by doing a real job for your profile, not by looking good on a label. If the evidence isn't there, it doesn't go in.
03
Fresh is non-negotiable
Your formula is made the month you order it. Ingredients don't sit in a warehouse degrading for 18 months.
04
If it's not right, we re-blend
A refund hands the problem back to you and calls it solved. If your formula isn't working, tell us how your skin or scalp responded and we re-blend it around that, free.
The founder
Ayush Varma
Founder & CEO
Ayush didn't plan to start a beauty company. He was trying to solve his own problem. Through college he burned through 24 products fighting chronic hairfalland dandruff, and every one failed for the same reason: it was built for an average, and he wasn't one. Each was somebody's best guess at a typical scalp. None of them were his.
So he built what didn't exist. A formula engine that maps your skin, scalp, goals, hair type, that blends for that exact profile instead of a category. He pitched it on Shark Tank India in 2023, then took Ravel public on the BSE in December 2025, a personalisation brand now answerable to shareholders and still shipping one made-fresh blend at a time.
JUST LAUNCHED
Ravel PROTargeted treatments, no quiz
Custom is built around all of you. PRO goes the other way: one hair concern, one focused formula, aimed at a single job and nothing else. Dandruff, hairfall, premature greying. When you already know what you're fighting, skip the quiz and go straight at it.
