Codify Infotech Pro About Us – Ravel
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TARGETED SOLUTIONS • PROVEN ACTIVES • VISIBLE RESULTS
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Made by Dermatologists
About Ravel PRO

Clinical haircare, distilled.

Single-purpose products at clinical-grade strength. One concern, one active complex, no dilution.

Ravel PRO — editorial product lineup
60+
Clinical actives
2 yrs
R&D + trials
12+
Dermatologists
48 hrs
Patch-test protocol
0%
Dilution · always
00 · WHY PRO EXISTS

5 years of customization, distilled into one line.

10M+ HAIR PROFILES 5 YEARS OF DATA 600K+ CUSTOMERS

For five years, Ravel Customized made one made-to-order formula at a time — each one tuned to a single customer's scalp, hair and lifestyle from a 75-point quiz.

That work generated something rare: 10 million hair and scalp profiles, half a million shipped formulas, and feedback at every step — reorders, derma consults, before-and-afters.

The data showed a clear pattern: most concerns concentrated around six problems — dandruff, hair fall, slow growth, frizz, damage, greying — and a small set of clinical actives moved the needle on each, at specific concentrations.

Ravel PRO is the targeted extension of that work. Off-the-shelf, clinical-grade products for those six concerns — same dermatologist team, same R&D backbone, same factory — only now without the wait, without the quiz, and without dilution.

2021
Ravel Customized launched
Quiz-based personalised haircare. Each formula made-to-order, printed with the customer's name.
2021-25
600K+ customers, 10M+ data points
Every quiz, reorder, derma consult, and outcome photo — catalogued and analysed.
2024
The pattern emerged
Five concerns. 60+ actives. Specific concentrations that consistently delivered results.
2026
Ravel PRO launches
A clinical-grade, off-the-shelf line for the six most common concerns — the targeted extension of Customized.
00 · WHY PRO EXISTS

5 years of customization,
distilled into one line.

10M+ PROFILES 5 YEARS 600K+ CUSTOMERS
2021
Ravel Customized launched
Quiz-based personalised haircare. Each formula made-to-order, printed with the customer's name.
2021-25
600K+ customers, 10M+ data points
Every quiz, reorder, derma consult, and outcome photo — catalogued and analysed.
2024
The pattern emerged
Five concerns. 60+ actives. Specific concentrations that consistently delivered results.
2026
Ravel PRO launches
A clinical-grade, off-the-shelf line for the six most common concerns — the targeted extension of Customized.

For five years, Ravel Customized made one made-to-order formula at a time — each one tuned to a single customer's scalp, hair and lifestyle from a 75-point quiz.

That work generated something rare: 10 million hair and scalp profiles, half a million shipped formulas, and feedback at every step.

The data showed a clear pattern: most concerns concentrated around six problems — dandruff, hair fall, slow growth, damage, greying.

Ravel PRO is the targeted extension of that work. Same dermatologist team, same R&D backbone, same factory — now without the wait, without the quiz, and without dilution.

02 · HOW PRO IS BUILT

Two years. Twelve dermatologists. One standard.

Every PRO formula goes through the same rigorous four-stage process. No shortcuts.

01 · RESEARCH

Identify the actives that work.

Reviewed thousands of peer-reviewed papers. Shortlisted 60+ actives with the strongest clinical evidence.

60+Clinical actives
02 · FORMULATION

Co-develop with dermatologists.

Seven dermatologists, three formulation chemists, two senior trichologists — behind every product.

12+Experts on the team
03 · TRIALS

Two years of clinical testing.

Patch testing, stability studies, consumer assessment. Every formula iterated through 4–7 revisions before launch.

2 yrsIn development
04 · LAUNCH

Made in India. Batch-tested.

GMP-certified facility, batch-tracked production, and independent lab review before every release.

0%Dilution · always
03 · THE RANGE

Six categories. Six concerns.

Each PRO collection is built for one specific concern — with shampoo, conditioner, serum and treatment formats inside.

Ayush, founder of Ravel PRO
04 · LETTER

From Ayush, the founder.

We started Ravel with a simple mission: create haircare that works for the individual. Over the years, our customized range has helped more than 6 lakh customers build routines tailored to their unique hair needs. Along the way, we learned something important.

While many people wanted personalization, thousands were coming to us with one clear goal: stop hair fall, reduce dandruff, repair damage, control frizz, or tackle premature greying. They didn't need an entire customized routine. They needed a powerful solution for a specific concern. The insights, feedback, and data from serving over 6 lakh customers led us to create Ravel PRO.

Ravel PRO is what clinical haircare should be. Honest concentrations, transparent labels, real results — Ravel Custom is personalized for your hair. Ravel PRO is targeted for your concern. Together, they represent our vision for better, more effective haircare.

AV
Ayush
Founder · Ravel PRO
07 · AVAILABILITY

Wherever you shop. PRO is there.

Same formulas, same prices, same packaging — across every major Indian marketplace.

EXPERIENCE RAVEL PRO

Clinical haircare. One bottle away.